FROM INSTAGRAM TO REALTY
PaintGuide™ started with one simple ambition :
To create an online creative arts platform dedicated to art lovers around the world.
In 2014, Henrik Uldalen initiated PaintGuide as a project of sharing his and his peers’ artworks and inspirations on the digital platform ‘Instagram’. As the account grew, an open invitation was proposed to likeminded artists to take-over the Instagram feed; curating and sharing a week’s worth of content on their creative influences. Paintguide, thus, created a visual dialogue in the art world’s continuing momentum into the digital sphere.
It is our belief, through PaintGuide’s weekly take-overs, that artists discover artists and inspire fellow creatives. Unlike other art pages on social media, PaintGuide does not solely focus on the “likes” nor how aesthetically Because of this concept and our team’s passion, PaintGuide has developed the support of over 350K followers on Instagram, a social media reach of 8.2 million viewers, 15 million monthly impressions, curated collaborative exhibitions in London, New York and San Francisco, and published an out-selling crowdfunded book from our community.
In 2018, PaintGuide has been busy creating a brand new blueprint to evolve and transform its creative arts community whilst staying true to our original form but to engage in the growth of the creative industry. The PaintGuide team strives to expand our portfolio scope by diversifying our activities and further developing our new identity and international reach.